STANTON G. CORT
Weatherhead School of Management
Case Western Reserve University
CONTACT Voice + 216 . 368 . 2064
Fax + 216 . 368 . 4785
Email sgc3@CASE.edu
EDUCATION DBA Marketing Harvard Business School 1972
MBA Marketing Harvard Business School 1964
AB History Harvard College 1962
1978 – Date Case Western Reserve University,
Weatherhead School of Management,
Associate Professor of Marketing and
1982 – 2001 Head, Marketing Division
1991 – 2000 Director, Corporate University
1979 – 1982 Founding Director, Executive MBA Program
1971 – 1978 Indiana University, Graduate School of Business,
Assistant Professor of Marketing
1967 – 1971 Harvard Business School, Research Associate
1965 – 1967 Florida State University, College Program for the Armed
Forces, Instructor
Boards American Metal Treating, 1992 – Date
Living in Cleveland Center, 1986 – 2000
Pro Quip, Inc. 1998 – 1991
Carter Epner & Associates, 1988 – 1991
Cleveland Steel Tool Company, 1983 – 1985
Tenna Corporation, 1979 – 1980
Diamond Management Corporation, 1976 – 1989
Paul Harris Stores, Inc., 1973 – 1981
Consultant With numerous U.S. and non-U.S. firms and trade associations dealing with market opportunity analysis, strategic planning and programming, distribution channel planning and management, executive sales force motivation, retail and wholesale management development, and executive education programs.
Expert Witness On various cases involving antitrust, marketing/competitive practice market definition/assessment and damage issues.
Full-Time Employee Procter & Gamble, Soap Products Advertising, General Foods Corporation, Post Division, USAF, Air Force Systems Command
Effective Business-to-Business Frequency: New Management Perspectives from the Research Literature. New York: Advertising Research Foundation, 1983.
Industrial Marketing Perspectives. Chicago: American Marketing Association, 1982 (co-editor).
Productivity: The Key to Survival in General Merchandise Retailing, New York National Retail Merchants Association, 1982 (editor).
Productivity in General Merchandise Retailing, New York: National Retail Merchants Association, 1980 (editor).
Perspectives on Retail Strategic Decision Making, New York: National Retail Merchants Association, 1979 (editor).
“The Level Playing Field is a Pitfall,” Cleveland Enterprise, Fall 2002, pp. 47-50, September 2002;
“Catching the wave: Distributors must digitize their businesses to learn how to surf the e-storm,” Progressive Distributor, (Spring 2001), pp 30, 32 & 34.
“Industrial Distribution: How Goods Will Go To Marketing in the Electronic Marketplace,” Business Economics, Volume 34, No, 1 (January 1999).
“Information Asymmetry and Levels of Agency Relationships,” Journal of Marketing Research, (Volume 35, No. 3 – August 1998), pp. 1, ff), with Debi P. Mishra and Jan B. Heide.
“Potential Effects of Brand Proliferation on the Indian Consumer,” Proceedings: Economic Liberalization: It’s Impact on Indian Economy, Business and Society, Bombay: Association of Indian Economic Studies, (1998), with Deepak Sirdeshmukh.
“Female Entrepreneurial Success: Perceived Casualty, Expectations and Motivation.” In Dhruv Grewal and Connie Pechman, eds. Marketing Theory and Applications, Volume 9 (1998) Chicago: American Marketing Association, with Kathryn Cort.
“Industrial Distribution: Survival of the Smartest,” Business Economics, Volume 32, No. 4 (October 1997), with Reed M. Stith and Deepesh Lahoti.
“A World View of Industrial Valves,” Business Economics, Volume 32, No. 2 (April, 1997), with Wendy E. Jovan.
“DIY Home Products: A Global Perspective,” Business Economics, Volume 32, No. 1 (January, 1997), with Darrin M. Brogan.
“Private Contractual Security Services: The U.S. Market and Industry,” Business Economics, Volume 31, No. 2 (April 1996), with Paul S. Bailin.
“The Pesticide Market and Industry: A Global Perspective,” Business Economics, Volume 31, No. 1 (January 1996), with Luci Young and S. Ram Rao.
“The Reciprocal Distribution Paradigm for Global Marketing,” Proceedings of Pan-Pacific Conference XI, Bangkok, June 1994, with Allan C. Reddy, Bruce D. Buskirk, Niren P. Vyas and C. P. Rao.
“Agency Relationships and Service Quality: A Conceptual Model,” Proceedings: Frontiers in Service Conference, Chicago: American Marketing Association, 1993, with Debi P. Mishra.
“Pricing Your Services, Small Business Reports, Chicago: American Management Association, December, 1992.
“Foreign Market Entry Strategies of Service-Oriented Firms: Review and Prospects from a Development Perspective,” Proceedings: Third International Conference on Marketing and Development. New Delhi: Indian Institute of Management Ahmedabad and University of Rhode Island, 1991.
“Industrywide Technical Product Standards,” R & D Management, 19 (January 1989), with N. Mohan Reddy.
“Technical Specifications, Product Standards, and Industrial Buyer Behavior,” Journal of Business Research, 17 (1988).
“International Marketing Opportunities for Entrepreneurs through Counterdistribution,” Proceedings: Symposium on Research Opportunities at the Marketing Entrepreneurship Interface, Chicago: The University of Illinois at Chicago, 1988.
“How to Survive the Superdollar Crisis,” Business Marketing, April 1985.
“An Empirical Analysis of Competitive Structure in Retailing: The Case of Men’s Clothing,” in Ronald W. Stampfl and Elizabeth Hirschman, Eds. Competitive Structure in Retail Markets: The Department Store Perspective. Chicago: American Marketing Association, 1980.
“Cross-Shopping As Incremental Business to Concentric Growth Strategies,” Journal of Retailing, 53 (Winter 1977 – 1978), with Luis V. Dominquez.
“The Future of Food Retailing: The Kroger Viewpoint,” Business Horizons, 20, (February 1977).
“MODE I STORES, INC.: Computer Supported Cases on the Marketing Research and Problem Solving Process,” in Richard H. Buskirk, ed. Simulation Games and Experimental Learning in Action. Association for Business Simulation and Experiential Learning, 1976.
“On Understanding the Needs of the Minority Entrepreneur,” in Edward M. Mazze, ed. Marketing in Turbulent Times and Marketing: The Challenges and the Opportunities. Chicago: American Marketing Association, 1975.
“PLAN-IT: Simulation Applied in a Marketing Decision System,” Proceedings: 1974 Winter Simulation Conference, Washington: ORSA/TIMS, 1975.
“Today the Shopping Center, Tomorrow and Superstore,” Harvard Business Review, 52 (January-February 1974).
26 Cases on management issues in manufacturing, wholesaling and retailing firms in the U.S. and abroad.
Northern Ohio District Export Council
Association of Ohio Commodores
American Marketing Association
Academy of International Business
Beta Gamma Sigma and Alpha Kappa Psi
(Professional Business Fraternities)
Areas of Ongoing Work
1. The Value Proposition for Electronic Commerce Collaboration in Industrial Supply Chains This is the reason for my work in progress on the Summit on Electronic Commerce Collaboration. I am working with manufacturers, suppliers, distributors, retailers, service providers, software providers, trade associations and academics to gather applied data on the various supply chain players' perceptions of the value-cost-risk proposition of collaboration, especially in ecommerce, in the supply chain. The purpose is to publish on this activity in both academic and managerial outlets.
2. Business Growth Opportunities from Supply Chain Management This research was the foundation of my presentation in Chicago to the Weatherhead Alumni Club of Chicago. Most supply chain research focuses on expense/cost particularly upstream toward suppliers. This research focuses on the entrepreneurial/ intrapreneurial opportunities to increase revenue through managing the structure and dynamics of both the upstream and downstream parts of the supply chain. A key to this process is unbundling the physical and information values that flow through the supply chain. I am working with manufacturers, suppliers, distributors, retailers, service providers, software providers, trade associations and academics to gather applied data on the various supply chain players' experiences. The purpose is to publish on this activity in both academic and managerial outlets.
3. Special Challenges in Managing International Supply Chains and Outsourcing This is a new part of the supply chain management research portfolio. I will be presenting the project in February 2004 to the National Conference of the (US) Vendor Compliance Federation to gain their cooperation and support. A number of special issues challenge management of supply chains and of outsourcing across political boundaries. Variations in political, cultural, economic, information technology, national security and performance expectation environments are only some of them. In order to be tractable, this research will focus on the special phenomenon of vendors (producers) acting effectively as intermediaries as they outsource across political boundaries. The purpose is to publish on this activity in both academic and managerial outlets.
*Co-authors generally are not listed.